by Norman Schippers and Ken Carnes
Managing is to have responsibility for some aspect of execution within the business. Leading is to influence direction, action and opinion. Coaching is to inspire commitment and high performance, to stimulate creativity and to model accountability. Clearly, establishing a culture built around coaching is one way that organisations can create a powerful competitive advantage. Traditionally, however, business leaders have spent far too much time managing, some time leading and very little time coaching.